YouTube Partner Program, YouTube runs ads on non-monetized channels, but creators don’t get a share of the ad revenue.
YouTube creators get annoyed about a change to the site’s terms of service,
indicating that ads will appear on channels that do not have monetization enabled
It’s not the promotion itself that’s irrelevant for creators, it’s YouTube’s declaration not to pay non-monetized channels to serve ads.
Typically, creators must join the YouTube Partner Program to authorize ads to show on their channel.
The main benefit of enabling ad serving is revenue sharing. Many creators post to YouTube for a secondary income, while others make their entire living from the site.
Un-monetized YouTube channels will not have the opportunity to earn money when YouTube starts showing ads on their channel.
Here are the changes that will take effect, based on an update to YouTube’s Terms of Service.
Right to monetize
YouTube is adding a new section to its terms of service called Right to
Monetize For YouTube Partner Program.
Accepting the new Terms of Service, which are binding on all users, means accepting everything described in the Right to Monetize section.
Here is an excerpt from what is stated:
You allow YouTube the power to monetize your content on the assistance (and such monetization may involve displaying ads on or in the content or charging users an access fee).
This contract does not allow you to any payment.
The organization tells this improvement is now gently rolling out to a limited number of videos from channels outside of the YouTube Partner Program.
So all originators should be conscious that ads may start rising on some of their videos at any time.
As far as I know from the updated terms of service, YouTube will not notify creators when ads start showing on their content.
For creators who are not currently in the YouTube Partner Program, the new terms make it clear that no income will be generated:
Since you are not currently a member of the YPP program, you will not get a share of the income from these ads,
Although you still have the option to connect to the YPP program, as you usually would once you qualify. of eligibility. “
Right now, you might be wondering: if creators want to make money from ads, why not join the YouTube Partner Program?
Here’s why not all channels can just turn on monetization.
YouTube Partner Program (YPP)
The only way for channels to generate ad revenue is to join the YPP.
Despite this, certain limitations must be met to join the program. The two requirements that hold most channels are:
Have more than 4000 hours of a valid public watch in the last 12 months.
Have over 1,000 subscribers.
It is therefore the small originators who will be influenced by this change, which only adds to the debate surrounding the new YouTube terms.
Since the change was announced a few days ago, YouTube has been inundated with videos from creators denouncing the company’s decision not to share ad revenue.
Their main argument is that small channels should generate a share of the revenue if they are forced to run ads.
Established creators also say they are losing faith in YouTube when it comes to making decisions that benefit the community.
There is a border to the number of ads people are ready to tolerate, and YouTube may be proposing that limit now.
On the one hand, YouTube could perceive more people to sign up for its added service without ads. On the other hand, more people can decrease their time spent on YouTube or avoid it completely.
We’ll see over time if YouTube decides to change its new terms, but for now, be prepared for more announcements on the platform.