Difference between Traditional Marketing and Digital Marketing

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Hello readers, Welcome to Digitalpavan. Here I am Going to Give you a detailed explanation of the Difference between Traditional Marketing and Digital Marketing. As we all know that without marketing we cannot grow our business.

To improve our business we have two types of marketing

  • Traditional Marketing
  • Digital Marketing

Traditional Marketing: Marketing Our Product or service using traditional platforms

Digital Marketing: Promoting Business using Digital Platforms

I have given Basic Knowledge for both traditional and digital marketing. However, I suggest digital marketing to improve business.

For example, if you take any business nowadays, Nobody into traditional platforms. Everyone using mobiles and digital gadgets.

We are buying everything Online nowadays, Instead of using traditional platforms for marketing we can go for digital marketing

We have plenty of platforms in digital marketing. which through we can get good profits for our business.

If you observe all age groups are into social media nowadays. By promoting using social media platforms we can get growth to the business.

Similarly nowadays, if anybody wants any information they are googling for it.

Therefore by using search engine platforms such as Google, Yahoo, Bing we can promote our business.

On the other hand, we have youtube also. Everyone watching videos including small age to old age people. If you can run campaign which is nothing but Advertisement in YouTube, The reach and also conversion will be very high

I am not against traditional marketing but, as days go forward technology also improves. If we want good results for business we need to habituate the technology as well

In Addition, We Have Different types of marketing strategies in digital marketing. For Example Search Engine Optimization, search engine marketing, etc…

Moreover, as we post an advertisement in a newspaper in traditional marketing. We have Advertisements in Search Engines

Platforms we have in Traditional Marketing:

  • News Paper
  • Pamphlets
  • Bill Boards
  • Flexi
  • Cut-out
  • Television Ads

Digital Marketing Platforms We have:

  • Search Engines
  • Social Media Platforms

Now We will Discuss Traditional Marketing Vs Digital Marketing

We can define 5 differences which are most important, they are

  1. Location
  2. Cost
  3. Communication
  4. Reach
  5. ROI ( Return On Investment )

Let’s Discuss About Each one of them how they define

Difference Between Traditional and Digital Marketing
  • Location:
Traditional MarketingDigital Marketing
SpecificGlobal
In Traditional Marketing, we can only promote our business in a specific location.Using Digital Platforms we can promote all over the word

Cost

Traditional MarketingDigital Marketing
HighLow
If we take the newspaper as an example, we have to opt for different newspapers. Why because not everyone will read a single newspaper. So for that, it will cost HighIn Digital Platforms with the cost of one newspaper ad we can promote our business. Less cost with high profit
  • Reach
Traditional MarketingDigital Marketing
LowHigh
For Example If we take newspaper for marketing it will reach only for the specified location.Nowadays everyone in the digital platforms so that we can reach all over the word people
  • Communication
Traditional MarketingDigital Marketing
SpecificGlobal
In this, we can only promote our business in a specific location.In this we can promote all over the word
  • ROI ( Return On Investment )
Traditional MarketingDigital Marketing
Difficult To MeasureEasy To Measure
In this We cannot measure for example we place ads in newspaper, And we cannot know whether they have come from newspaper or TV Ads or Etc… In Digital Marketing we can measure. We have something called Analytics in Digital Marketing so that we can track from where they have come. Including location, gender, device, etc…

Why because as everyone in digital era we an reach to more people

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