Best SEO Tools

Best SEO tools Is for search engine optimization. In Digital Marketing SEO is one the main module to know. SEO in Optimizing Website in search engines by doing some changes in our websites which are Keywords, Description, Content, Alt text, etc.. Before doing SEO we have to check our website by doing SEO Audit. To do SEO audit we have plenty tools available but here I am giving some tools which through you can get good audit report, and also you can check competitor analysis.

Best SEO Tools are

  1. UberSuggest
  2. Screaming Frog
  3. SEO Power Suite
  4. SEM Rush
  5. Ahref
  6. Moz

Here I have mentioned six best SEO tools which through you can do audit and analysis of website. In these tools some are free and some are paid. Even they are paid they give best results about SEO. … Here I am giving link so that you can directly reach to the website.

Best SEO Tools Ubersuggest

Ubersuggest best seo tool

UberSuggest Is one of the best SEO tool which is given by Neil Patel, Neil Patel is one of the Best Digital Marketer in the World, He explains each and every object of SEO in a way which through beginner’s also can get good knowledge of Digital Marketing. Ubersuggest app is free tool we have many option in this tool like Keyword finder, SEO Audit, SEO Analyzer etc

Screaming Frog

Screamingfrog best seo tool

Screaming Frog is by Matt Hopson and this is a Application which we have to download to our system. After Downloading we have to sign in using our mail so that you can send report to the Mail. This is a Best tool of SEO and especially it is for Off-Page optimization which means you can get to know that where your competitor getting back links from.  

SEO Power Suite

seo power suite bestseo tools

SEO Power Suite is also an application which you have to download in your system. It has some internal applications which through you can do good SEO. The Internal tools you have are

  1. Rank Tracker – Which is for Automatic rank tracking & keyword research
  2. SEO Spyglass – SEO Spyglass is for In-depth backlink research & anti-penalty link audit
  3. Website Auditor – Full website audit & content optimization
  4. Link Assistant – Effective link outreach & link management

It’s a free and also paid tool which means you can get some results by just longing in and some for paid.

SEM rush

sem rush by digital pavan

SEM rush is found by Oleg Shchegolev and Dmitry Melnikov in 2008. This tool is a paid tool but for 30days you can use it as a trail, but in trail version you cannot get all results. This is the best tool for Site Audit.

Ahref and Moz

These two tools are paid tools which are the best in industry to do SEO. It costs high but by using these tools you can do better SEO and you can analyze competitor website. Most of the people use these tools for SEO.

Social Media Marketing Tips and Tricks

Social Media Marketing Tips and Tricks , Social Media Is One of the main part of digital marketing. With Social Media We can approach more people out there. For every business we need to create social media pages and groups to reach more people regarding our business. We have many platforms for social media those are,

Social Media Marketing Trips and tricks By Digital Pavan
  1. Facebook
  2. Insta
  3. Twitter
  4. Snap Chat
  5. TikTok
  6. YouTube
  7. Share chat
  8. Linkedin

Based on our business we have to choose the perfect platform. But having pages and accounts in all social media platforms can bring more visitors to our website/business. If we take Facebook, We can reach all over world through Facebook. All we need to do is create Facebook page and invite your friends to like your page and ask them to share. The main thing any social media page the content should be first priority.

In Every promoting process content plays main role. The content should be more attractable. Here I am giving some tips so that your business will grow up.

Social Media Marketing Tips-01

Create Social media page and upload page profile picture and cover photo of your product or service by using alt text.

Social Media Marketing Tips-02

Add your friends to those pages or groups so that they can reach to your business

Social Media Marketing Tip-03

Ask your friends to share those pages with their friends so that it can reach more people


Before sharing it to your friends or their friends, try to add some content to it by uploading photos with alt text


Create some pictographs and graphic images so that people can attract to it.


Create some videos about your product or service and upload with attractive description


Description and images plays main role in social media marketing. So create nice description


Use hashtags to your posts, Hashtags are one of the trick to get more people to your page or post. For hashtags you have some apps in mobile or you can use hashtag generator.


Hashtags are equal to keywords, People search using hashtags in social media, if we use good hashtags whenever people search for that our post or page will appear. This is called Social Media Optimization.

These are the main tips for social media marketing. However there are more tips and tricks.

Google Algorithms

Google algorithms

What are the algorithms we have? In digital marketing there is something called Algorithms? Not only in Digital marketing, in everything there will be some algorithms. Algorithms is nothing but giving some instructions to the users about the software or system or search engines such as Google Algorithms, Bing Algorithms, Yahoo Algorithms.

These are called search engine algorithms.In this article I will discuss about google algorithms. As we know most of the people use google search engine for browsing internet. As a Website Developer or Content Writer or a Digital Marketer we need to know about those algorithms. What are the Google Algorithms we have?

I know major Algorithms which I am going to mention here.

  1. Google Panda
  2. Penguin
  3. Pigeon
  4. Exact Match Domain
  5. Humming Bird

Google panda

Google algorithm panda by digital pavan

Panda Is the One of the Google Algorithm introduced by google for content purpose. This algorithm check the content of a website or blog whether it is in appropriate or copied. Which means when we create content that could should be very unique. It should not have any type of pluggersim. If your website having any pluggersim it will penalize your website and it will give you notification saying that change the content as per the panda guidelines.

Penguin Algorithm

Penguin algorithm by digital pavan

Penguin algorithm is the one of the google algorithm for back links which means its belongs to off-page optimization. This algorithm says you should bring back links from relevant websites with high authority also you should not bring back links by sharing process. If you bring back links from low authority or from irrelevant websites this algorithm will block and reduce your ranking.

Pigeon Algorithm

pigeon algorithm by digital pavan

This google algorithm it’s All about Local results in search engine. It will show nearby or location based websites. For example if you search plumbers near me it will show particular location website. Whenever you search any query, it will give nearby websites on the top of the search engine result page. Based on the location listed in your profile. To get results in location you have to be in local listing such as google my business, OLX, Just dial. This Algorithm check whether your profile is having proper location or not and whether you have implemented all the rule and regulation given by search engine or not.

Exact Match Domain

Previously google considering keyword in domain. If you have keyword in your URl it was giving ranking to your website. Then they realized, if they have no matter but if website not having any content belongs to it. It says if you use EMD in your domain, We will give ranking but we will check whether the content belongs to the given keyword or not then only google will give ranking. If not your ranking will go down.

Humming Bird

humming bird algorithm by digital pavan

This google algorithm is for featured snippet. Whenever someone search for question this humming bird algorithm will check your website whether your website having related answers and structure. If everything will be good as followed by rules of google then it will show your answers in the SERP. Recent update about feature snippet is it will give fresh content automatically.

Guys here I have given information which I learnt and know. However there are more to learn and know.

Benefits of Digital Marketing

Benefits of Digital Marketing , Digital Marketing Is one of the best course now a days. However there are lot more courses available but why to choose Digital Marketing?

Now a days every business need digital marketer. Because people in older days they used to go to traditional marketing, But after spending lot of money and manpower they used to get low leads to their business. But with digital marketing they are getting lot of benefits. What are they?

  1. Less Manpower
  2. Low Budget
  3. More Leads
  4. Brand Awareness
  5. Targeting with Different platforms.

How the above things comes under benefits of digital marketing?

Benefits of Digital Marketing By Digital Pavan

About Man Power:

Previously while using traditional marketing we used to recruit more people to promote our product or service by doing marketing. For example pamphlet distributors etc…But after Digital marketing entered in industry man power changed. It is also same as traditional marketing but we use digital platforms for promoting our product by making digital banners.

About Low Budget:

While doing traditional marketing we used to spend lot of money to reach our product or service to more people. Even after that we used to reach very less people and also we do not have tracking for our budget and leads. But in Digital marketing that becomes benefit. It has given many platform to run Ads about our product/service. For Example Google Ad words and we also have social media where we can promote and reach more members around the world.

About More Leads:

The most benefit of digital marketing is we can get more leads by using social media platforms. Such as Facebook, Instagram, twitter and YouTube. By just creating page and posting productive content in social media we can reach more people and we can get more leads with that.

Brand Awareness:

Brand Awareness is one of the benefits of digital marketing. In digital marketing we have promoting platforms, with that platforms by just sharing and posting in different platforms we can get brand awareness. In addition we have ad platforms we can reach more people around our city by spending less money. It will reach too many people. Just impression in Digital marketing is enough to get brand awareness but we need creative content.

Targeting with Different Platforms:

The benefit of digital marketing we have is we can target clients using different platforms such as social media platforms. In social media we have many platforms in those platforms by boosting our pages or websites we can target customers by age, gender, location, interests, education, profession.

We have many more benefits of digital marketing, I have given only few information. However we can discuss more about that.

Thanks for coming and reading my article. If you like my article please support and share my articles and share knowledge.

Best Digital Marketing institutes In Bengaluru

Digital Marketing is promoting product or service using digital platforms. Nowadays there are lots of booming Courses which through we can get job. In those courses Digital marketing is one of the best courses for people who have coding phobia like me. Digital Marketing also having some kind of coding which is belongs to HTML. But people can easily learn HTML easily it’s very simple and easy to learn.

Digital Marketing By Digital Pavan

With Digital Marketing we have lot of chances and ways to earn money. Those are

  • Job
  • Freelancing
  • You tuber
  • Blogger
  • Website Designing using Word press (CMS)
  • Influencer

All you have to do is to learn Digital Marketing with live experience then you can learn and earn. For Bengaluru people they have lot of chances to get job for fresher.  Bengaluru is known for IT Hub, Where it has all IT Sectors including International Companies like Wells forgo.  There are lots of Best Digital Marketing Institutes available in Bengaluru. But As I researched here I am giving some information about best digital marketing institutes in Bengaluru.

Courses You Learn In Below Institutes:

  • SEO
  • SMM
  • SEM
  • SMO
  • Email Marketing
  • Google Absence
  • ORM
  • Google Analytics
  • Webmaster tool
  • SEM Rush

Indras Academy

Indras Academy is one of the best digital marketing institutes in Bengaluru. I personally suggest Indras Academy Because I learnt Digital Marketing there. Owner and Tutor of academy Mr.Indra the Way of his teaching towards students is really appreciable. In Addition They concentrate on each and every student personally until student get full pledged knowledge about Digital Marketing. They teach on live projects.

Branches they have in Bengaluru: Indira nagar, BTM Layout, OBR LayoutNIDM ( National Institute Of Digital Marketing )


NIDM ( National Institute Of Digital Marketing )

National Institute of digital marketing is the one of the best digital marketing institute in Bengaluru which is located in koramangala.  They will teach each and every module with live examples so that we can learn practical knowledge. However They help you in job searching also.

Branches they have In Bengaluru: Koramangala, BTM Layout

Digital Kora

Digital Kora is also a best digital marketing institute in Bengaluru. institute is Famous for Placements. They Teach Each and Every Student With a Concept and Strategies. So that Every Student Get placed or can start a Business. With Daily 1 hour class and 4 Hours Practical, They Cover Almost 30 modules of Digital Marketing.

Branches they have: Marathalli, BTM Layout, RT Nagar, Electronic City, Malleswaram, Nagarbavi, jayanagar, vijayanagar, Kalian Nagar, Tirupati

Above All Institutes are Visited by my self and For Your Information I am Giving These 3 Best Digital Marketing Institutes In Bengaluru.

However There are Lot more Institutes In Bengaluru Where You Can Learn Digital Marketing.